Berliet was a French manufacturer of automobiles, buses, trucks and military cars among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War concluded in a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became the actual Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was no more buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single form of truck and a single kind of car, which represented a leaving from his pre-war marketplace strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the country so well during the particular war.
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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was not one to miss a trick: rather than devote time and engineering talent to developing a new car for the modern decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received throughout March 1919 when this had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was from the same quality as the American steel used for this Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to create the "Berliet Type VB" with the rate of 100 cars each day which would have been recently an ambitious target below any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's just passenger car model that followed the standard issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banking companies.
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