Berliet was a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the beginning of the war, and a new lawful structure was deemed appropriate. The company became your Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was will no longer buying all the vans the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single sort of truck and a single type of car, which represented a leaving from his pre-war market strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the united states so well during the actual war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a trick: rather than devote period and engineering talent to possessing a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received inside March 1919 when the idea had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was with the same quality as the American steel used for the Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to generate the "Berliet Type VB" in the rate of 100 cars each day which would have also been an ambitious target underneath any circumstances. The rapid drop-off popular for what during this period was the manufacturer's simply passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery widely used that in turn reflected a powerful model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banks.
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