Berliet was a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the start of the war, and a new legitimate structure was deemed suitable. The company became the actual Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was not buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single type of truck and a single form of car, which represented a leaving from his pre-war industry strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the world so well during this war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not merely one to miss a tip: rather than devote moment and engineering talent to making a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received within March 1919 when that had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was with the same quality as the North american steel used for your Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.
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The factory was set up to produce the "Berliet Type VB" with the rate of 100 cars daily which would have recently been an ambitious target underneath any circumstances. The rapid drop-off popular for what at this point was the manufacturer's solely passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors as well as the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the banking companies.
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