Berliet had been a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War triggered a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new principal factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the beginning of the war, and a new lawful structure was deemed correct. The company became the Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was no more buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single kind of truck and a single type of car, which represented a journeying from his pre-war current market strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the nation so well during the actual war.
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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern physical appearance. Marius Berliet was not one to miss a key: rather than devote moment and engineering talent to developing a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received in March 1919 when the idea had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was with the same quality as the Us steel used for this Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory ended up set up to generate the "Berliet Type VB" with the rate of 100 cars per day which would have been an ambitious target under any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's simply passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to settle all the company's creditors plus the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the financial institutions.
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