Berliet had been a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the start of the war, and a new legal structure was deemed ideal. The company became the Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was will no longer buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single sort of truck and a single sort of car, which represented a starting from his pre-war industry strategy. The single truck where Berliet focused was this 5 ton CBA that had served the country so well during the actual war.
The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not just one to miss a trick: rather than devote period and engineering talent to creating a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received throughout March 1919 when it had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was in the same quality as the American steel used for this Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.
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The factory were being set up to produce the "Berliet Type VB" at the rate of 100 cars every day which would have already been an ambitious target within any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's merely passenger car model that followed the standard issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors and also the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banking companies.
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