Berliet had been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new key factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the start of the war, and a new legitimate structure was deemed appropriate. The company became this Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was no longer buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single kind of truck and a single kind of car, which represented a departure from his pre-war industry strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the united states so well during the war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was not one to miss a strategy: rather than devote moment and engineering talent to having a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet copy was well received throughout March 1919 when that had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was with the same quality as the North american steel used for the particular Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
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The factory ended up set up to create the "Berliet Type VB" with the rate of 100 cars per day which would have been an ambitious target within any circumstances. The rapid drop-off popular for what at this time was the manufacturer's only passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors and also the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the financial institutions.
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