Berliet was a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 in addition to merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the beginning of the war, and a new lawful structure was deemed ideal. The company became your Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was no longer buying all the vans the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single type of truck and a single form of car, which represented a leaving from his pre-war marketplace strategy. The single truck where Berliet focused was this 5 ton CBA that had served the country so well during the war.
The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was probably none to miss a strategy: rather than devote moment and engineering talent to developing a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet backup was well received throughout March 1919 when this had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was with the same quality as the American steel used for the particular Dodge, and this resulted in series problems for the early customers of your "Berliet Type VB" and serious reputational destruction of the company.
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The factory were being set up to make the "Berliet Type VB" for the rate of 100 cars per day which would have recently been an ambitious target under any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's merely passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors as well as the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the banking institutions.
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