Berliet has been a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem right into a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
Berliet / Berliet 770
Prior to World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the beginning of the war, and a new lawful structure was deemed suitable. The company became this Société anonyme des Vehicles Marius Berliet.Following your war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was no more buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single style of truck and a single style of car, which represented a travel from his pre-war marketplace strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the media so well during the war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was probably none to miss a tip: rather than devote period and engineering talent to making a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received with March 1919 when the idea had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was from the same quality as the North american steel used for your Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational injury to the company.
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The factory have been set up to produce the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have recently been an ambitious target within any circumstances. The rapid drop-off successful for what at this time was the manufacturer's simply passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to settle all the company's creditors as well as the firm therefore fell into your hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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