Berliet had been a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became the actual Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was no longer buying all the trucks the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single type of truck and a single style of car, which represented a starting from his pre-war industry strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the world so well during your war.
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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern visual appeal. Marius Berliet was not just one to miss a key: rather than devote moment and engineering talent to having a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received inside March 1919 when this had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was on the same quality as the American steel used for your Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.
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The factory had been set up to create the "Berliet Type VB" for the rate of 100 cars per day which would have been recently an ambitious target underneath any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's solely passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to settle all the company's creditors and the firm therefore fell to the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banking institutions.
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