Berliet has been a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed suitable. The company became your Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented portion of its production back to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was no more buying all the trucks the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single style of truck and a single type of car, which represented a departure from his pre-war marketplace strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the country so well during this war.
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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a tip: rather than devote period and engineering talent to possessing a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet copy was well received within March 1919 when the idea had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was with the same quality as the American steel used for your Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational damage to the company.
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The factory have been set up to produce the "Berliet Type VB" at the rate of 100 cars each day which would have already been an ambitious target below any circumstances. The rapid drop-off successful for what at this point was the manufacturer's simply passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banks.
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