Berliet seemed to be a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Previous to World War I, Berliet offered a selection of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 500 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the beginning of the war, and a new lawful structure was deemed appropriate. The company became this Société anonyme des Motor vehicles Marius Berliet.Following your war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was no longer buying all the trucks the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single type of truck and a single form of car, which represented a travel from his pre-war market strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the united states so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was probably none to miss a trick: rather than devote moment and engineering talent to creating a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received throughout March 1919 when the item had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
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The factory were being set up to make the "Berliet Type VB" on the rate of 100 cars each day which would have been an ambitious target below any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's just passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the banking companies.
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