Berliet was a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the start of the war, and a new lawful structure was deemed suitable. The company became the actual Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was don't buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single style of truck and a single style of car, which represented a starting from his pre-war market strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the united states so well during the war.
The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was probably none to miss a key: rather than devote time and engineering talent to possessing a new car for the new decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received in March 1919 when it had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was of the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory was set up to produce the "Berliet Type VB" in the rate of 100 cars every day which would have been recently an ambitious target under any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's just passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded available as one year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors plus the firm therefore fell in the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banks.
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