Berliet ended up being a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 600 hectare site was bought between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the start of the war, and a new appropriate structure was deemed suitable. The company became the Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was no longer buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single kind of truck and a single form of car, which represented a starting from his pre-war current market strategy. The single truck which Berliet focused was this 5 ton CBA that had served the nation so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote occasion and engineering talent to developing a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet copy was well received within March 1919 when this had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was with the same quality as the North american steel used for this Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to develop the "Berliet Type VB" at the rate of 100 cars daily which would have already been an ambitious target within any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's solely passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable in order to all the company's creditors plus the firm therefore fell in the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banking companies.
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