Berliet was a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
LES AUTOBUS BERLIET PLR 8 ET PLR 10 page 1
Just before World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed appropriate. The company became your Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was don't buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to make just a single kind of truck and a single sort of car, which represented a leaving from his pre-war industry strategy. The single truck where Berliet focused was the 5 ton CBA that had served the world so well during the particular war.
Berliet tr 12. Photos and comments. www.picautos.com
The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was probably none to miss a tip: rather than devote time and engineering talent to having a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet content was well received inside March 1919 when the item had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was with the same quality as the American steel used for the actual Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
Berliet Cruisair 2A type Porto 1971 14 Autocar Grand tourisme Cruisair
Bus Berliet PR 14 B
The factory ended up set up to produce the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have recently been an ambitious target under any circumstances. The rapid drop-off popular for what at this time was the manufacturer's merely passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the financial institutions.
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