Berliet has been a French manufacturer involving automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover acquired multiplied fourfold since the start of the war, and a new legal structure was deemed suitable. The company became your Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was don't buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single type of truck and a single form of car, which represented a starting from his pre-war industry strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the world so well during your war.
Berliet Photos / Berliet randonnée
The passenger car to get produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote moment and engineering talent to making a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet content was well received within March 1919 when the idea had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was in the same quality as the North american steel used for your Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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The factory had been set up to generate the "Berliet Type VB" at the rate of 100 cars daily which would have already been an ambitious target beneath any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's just passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banking companies.
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