Berliet had been a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model for the American Locomotive Company.
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Prior to World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the start of the war, and a new appropriate structure was deemed proper. The company became the particular Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was don't buying all the vehicles the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to make just a single form of truck and a single kind of car, which represented a leaving from his pre-war industry strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the world so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not merely one to miss a tip: rather than devote time and engineering talent to making a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received in March 1919 when the item had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was from the same quality as the American steel used for this Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to develop the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors and the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the banks.
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