Berliet was a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
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Previous to World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the start of the war, and a new lawful structure was deemed correct. The company became the Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was don't buying all the vehicles the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single sort of truck and a single type of car, which represented a starting from his pre-war marketplace strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the media so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern physical appearance. Marius Berliet was not one to miss a trick: rather than devote time period and engineering talent to possessing a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received throughout March 1919 when it had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used within the car's construction was on the same quality as the American steel used for your Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
The factory were being set up to make the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have already been an ambitious target below any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's just passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors and also the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the banks.
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