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Berliet seemed to be a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.

Previous to World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the beginning of the war, and a new authorized structure was deemed suitable. The company became the particular Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was no more buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single kind of truck and a single form of car, which represented a travel from his pre-war current market strategy. The single truck which Berliet focused was the 5 ton CBA that had served the country so well during your war.

The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not just one to miss a key: rather than devote moment and engineering talent to possessing a new car for the modern decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received throughout March 1919 when the idea had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was from the same quality as the American steel used for the Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational problems for the company.

The factory have been set up to make the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have been recently an ambitious target below any circumstances. The rapid drop-off popular for what at this point was the manufacturer's just passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the financial institutions.

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