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Berliet seemed to be a French manufacturer connected with automobiles, buses, trucks and military automobiles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.

Previous to World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the beginning of the war, and a new lawful structure was deemed proper. The company became the Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was don't buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single style of truck and a single sort of car, which represented a departure from his pre-war current market strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the world so well during your war.

The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not one to miss a key: rather than devote time period and engineering talent to possessing a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet backup was well received throughout March 1919 when the idea had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used within the car's construction was with the same quality as the United states steel used for the actual Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational harm to the company.

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The factory have been set up to develop the "Berliet Type VB" at the rate of 100 cars on a daily basis which would have been an ambitious target under any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's solely passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to settle all the company's creditors as well as the firm therefore fell into the hands of the banking companies. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking companies.

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