Berliet has been a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
Ahead of World War I, Berliet offered a array of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War triggered a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA grew to be the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed appropriate. The company became the Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was no longer buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single sort of truck and a single style of car, which represented a travel from his pre-war market strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the country so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was not merely one to miss a tip: rather than devote period and engineering talent to creating a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received with March 1919 when that had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was on the same quality as the North american steel used for the particular Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to generate the "Berliet Type VB" in the rate of 100 cars each day which would have also been an ambitious target underneath any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's simply passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors plus the firm therefore fell into the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banking companies.
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