Berliet had been a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem right into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and aluminum chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards the American Locomotive Company.
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Ahead of World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new key factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the start of the war, and a new legal structure was deemed ideal. The company became your Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was don't buying all the trucks the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single kind of truck and a single type of car, which represented a journeying from his pre-war market strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the world so well during the particular war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a tip: rather than devote time period and engineering talent to developing a new car for the new decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received within March 1919 when the item had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was from the same quality as the United states steel used for the actual Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational problems for the company.
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The factory have been set up to make the "Berliet Type VB" with the rate of 100 cars per day which would have already been an ambitious target within any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's simply passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in uncertainty, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell to the hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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