Berliet has been a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the beginning of the war, and a new authorized structure was deemed appropriate. The company became the Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was no longer buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single style of truck and a single sort of car, which represented a leaving from his pre-war market strategy. The single truck which Berliet focused was the 5 ton CBA that had served the country so well during the particular war.
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The passenger car to get produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was probably none to miss a strategy: rather than devote moment and engineering talent to having a new car for the modern decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received inside March 1919 when the item had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was of the same quality as the North american steel used for the actual Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational problems for the company.
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The factory had been set up to develop the "Berliet Type VB" on the rate of 100 cars each day which would have also been an ambitious target underneath any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's only passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to pay off all the company's creditors and the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the financial institutions.
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