Berliet has been a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the start of the war, and a new legitimate structure was deemed ideal. The company became the actual Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented portion of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was no more buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single kind of truck and a single kind of car, which represented a starting from his pre-war industry strategy. The single truck where Berliet focused was the actual 5 ton CBA that had served the united states so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was not merely one to miss a tip: rather than devote occasion and engineering talent to possessing a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received throughout March 1919 when it had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used from the car's construction was of the same quality as the North american steel used for the actual Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to create the "Berliet Type VB" in the rate of 100 cars daily which would have also been an ambitious target within any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's just passenger car model that followed the product quality issues plunged the enterprise into financial difficulties, with losses of second there’s 55 million francs recorded a single year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors plus the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banks.
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