Berliet ended up being a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA became the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks right now. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover acquired multiplied fourfold since the beginning of the war, and a new authorized structure was deemed ideal. The company became the Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was don't buying all the pickups the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single style of truck and a single sort of car, which represented a travel from his pre-war market strategy. The single truck which Berliet focused was this 5 ton CBA that had served the media so well during this war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not one to miss a tip: rather than devote period and engineering talent to making a new car for the modern decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received inside March 1919 when it had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was from the same quality as the Us steel used for this Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational destruction of the company.
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The factory have been set up to create the "Berliet Type VB" in the rate of 100 cars each day which would have been an ambitious target beneath any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's just passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors along with the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the banks.
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