Berliet was a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
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Prior to World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legal structure was deemed ideal. The company became this Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was don't buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single type of truck and a single sort of car, which represented a travel from his pre-war marketplace strategy. The single truck which Berliet focused was this 5 ton CBA that had served the nation so well during the particular war.
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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not just one to miss a strategy: rather than devote time and engineering talent to creating a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet copy was well received in March 1919 when the item had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was from the same quality as the North american steel used for this Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory have been set up to make the "Berliet Type VB" on the rate of 100 cars per day which would have already been an ambitious target under any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's simply passenger car model that followed the standard issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors along with the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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