Berliet was a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 in addition to merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Previous to World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover experienced multiplied fourfold since the start of the war, and a new lawful structure was deemed proper. The company became the particular Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was don't buying all the trucks the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single style of truck and a single sort of car, which represented a departure from his pre-war market strategy. The single truck which Berliet focused was the particular 5 ton CBA that had served the world so well during the particular war.
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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was not just one to miss a key: rather than devote moment and engineering talent to creating a new car for the new decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received inside March 1919 when the idea had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was from the same quality as the United states steel used for the Dodge, and this resulted in series problems for that early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to develop the "Berliet Type VB" for the rate of 100 cars per day which would have been an ambitious target below any circumstances. The rapid drop-off popular for what during this period was the manufacturer's solely passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors plus the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control within the business from the banking institutions.
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