Berliet had been a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 in addition to merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Prior to World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturer space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the beginning of the war, and a new lawful structure was deemed appropriate. The company became your Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was no longer buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single sort of truck and a single form of car, which represented a leaving from his pre-war market place strategy. The single truck where Berliet focused was the 5 ton CBA that had served the world so well during this war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was not just one to miss a technique: rather than devote time and engineering talent to possessing a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received within March 1919 when the item had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was with the same quality as the Us steel used for your Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to develop the "Berliet Type VB" with the rate of 100 cars each day which would have also been an ambitious target below any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's only passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors and also the firm therefore fell to the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the finance institutions.
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