Berliet has been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to develop four-cylinder automobiles featured by way of honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new key factory.The Berliet CBA grew to be the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the start of the war, and a new legitimate structure was deemed suitable. The company became this Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was no longer buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single type of truck and a single kind of car, which represented a departure from his pre-war market place strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the media so well during your war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern look. Marius Berliet was not merely one to miss a tip: rather than devote time and engineering talent to developing a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received inside March 1919 when that had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was in the same quality as the American steel used for the Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational damage to the company.
The factory ended up set up to create the "Berliet Type VB" at the rate of 100 cars per day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off popular for what at this time was the manufacturer's simply passenger car model that followed the product quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors plus the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the banking institutions.
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