Berliet was a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new key factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legal structure was deemed correct. The company became this Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was not buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single form of truck and a single form of car, which represented a leaving from his pre-war market place strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the country so well during this war.
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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was not one to miss a technique: rather than devote time period and engineering talent to having a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet backup was well received inside March 1919 when that had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was from the same quality as the United states steel used for the particular Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to produce the "Berliet Type VB" for the rate of 100 cars per day which would have already been an ambitious target within any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's only passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded in a year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors along with the firm therefore fell into the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the banking institutions.
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