Berliet was a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 in addition to merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders simply.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover experienced multiplied fourfold since the start of the war, and a new appropriate structure was deemed correct. The company became the Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was will no longer buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to generate just a single kind of truck and a single kind of car, which represented a departure from his pre-war market place strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the world so well during this war.
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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not one to miss a tip: rather than devote period and engineering talent to creating a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received with March 1919 when the idea had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was in the same quality as the Us steel used for your Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.
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The factory was set up to generate the "Berliet Type VB" at the rate of 100 cars every day which would have also been an ambitious target under any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's simply passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors plus the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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