Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders simply.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA started to be the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the beginning of the war, and a new legal structure was deemed proper. The company became the actual Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was will no longer buying all the vans the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single type of truck and a single type of car, which represented a starting from his pre-war market place strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the country so well during the war.
The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was not just one to miss a trick: rather than devote period and engineering talent to developing a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received throughout March 1919 when that had its first open outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was of the same quality as the North american steel used for this Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.
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Berliet Stradair Les Photoxydées.
The factory ended up set up to create the "Berliet Type VB" on the rate of 100 cars daily which would have been an ambitious target under any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's merely passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell into your hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the banking companies.
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