Berliet was a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War led to a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the beginning of the war, and a new authorized structure was deemed ideal. The company became the actual Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was not buying all the vehicles the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single form of truck and a single type of car, which represented a departure from his pre-war current market strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the nation so well during the particular war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not just one to miss a key: rather than devote occasion and engineering talent to creating a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet backup was well received inside March 1919 when that had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was of the same quality as the American steel used for the particular Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational problems for the company.
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autos photos: VOITURES DE FRANCE BERLIET 1895 1978
The factory were being set up to produce the "Berliet Type VB" on the rate of 100 cars per day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors and the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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