Berliet was a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment throughout production plant and manufacturer space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the start of the war, and a new legitimate structure was deemed appropriate. The company became this Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was will no longer buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single kind of truck and a single type of car, which represented a leaving from his pre-war market strategy. The single truck which Berliet focused was the particular 5 ton CBA that had served the media so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was probably none to miss a tip: rather than devote occasion and engineering talent to creating a new car for the brand new decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received with March 1919 when it had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was with the same quality as the North american steel used for the actual Dodge, and this resulted in series problems with the early customers of your "Berliet Type VB" and serious reputational damage to the company.
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les camions BERLIET EN MINIATURE Page : 183 Modélisme et modèles
The factory were being set up to generate the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have been recently an ambitious target under any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's simply passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded available as one year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors and the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery widely used that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the banks.
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