Berliet was a French manufacturer regarding automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA started to be the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed correct. The company became the actual Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was don't buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to create just a single sort of truck and a single sort of car, which represented a leaving from his pre-war current market strategy. The single truck where Berliet focused was this 5 ton CBA that had served the country so well during the war.
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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a key: rather than devote period and engineering talent to having a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received inside March 1919 when the idea had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was of the same quality as the American steel used for the Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to create the "Berliet Type VB" at the rate of 100 cars per day which would have been an ambitious target underneath any circumstances. The rapid drop-off successful for what at this point was the manufacturer's solely passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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