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Berliet had been a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.

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Ahead of World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a 500 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA started to be the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the start of the war, and a new lawful structure was deemed ideal. The company became the actual Société anonyme des Motor vehicles Marius Berliet.Following your war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was will no longer buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single kind of truck and a single style of car, which represented a travel from his pre-war market strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the world so well during the war.

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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a key: rather than devote moment and engineering talent to making a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received throughout March 1919 when that had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was with the same quality as the Us steel used for the Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational harm to the company.

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The factory were being set up to make the "Berliet Type VB" at the rate of 100 cars each day which would have been an ambitious target within any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's just passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell to the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control above the business from the banking institutions.

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