Berliet was a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Ahead of World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the beginning of the war, and a new legal structure was deemed ideal. The company became the actual Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was don't buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single kind of truck and a single kind of car, which represented a starting from his pre-war current market strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the media so well during the particular war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was probably none to miss a strategy: rather than devote time and engineering talent to making a new car for the modern decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received throughout March 1919 when that had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was from the same quality as the United states steel used for your Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
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The factory had been set up to generate the "Berliet Type VB" in the rate of 100 cars every day which would have been recently an ambitious target within any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's only passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable in order to all the company's creditors and the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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