autos photos: VOITURES DE FRANCE BERLIET 1895 1978

Berliet had been a French manufacturer regarding automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by way of honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.

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Before World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the start of the war, and a new appropriate structure was deemed correct. The company became your Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was not buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single kind of truck and a single form of car, which represented a leaving from his pre-war current market strategy. The single truck where Berliet focused was the 5 ton CBA that had served the world so well during the particular war.

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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was not merely one to miss a strategy: rather than devote occasion and engineering talent to making a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received with March 1919 when it had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was of the same quality as the American steel used for the particular Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational problems for the company.

autos photos: VOITURES DE FRANCE BERLIET 1895 1978

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The factory was set up to generate the "Berliet Type VB" in the rate of 100 cars each day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's only passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors and the firm therefore fell to the hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control on the business from the finance institutions.

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