Berliet was a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 400 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became this Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was don't buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single form of truck and a single sort of car, which represented a travel from his pre-war industry strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the country so well during this war.
The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a technique: rather than devote period and engineering talent to having a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received with March 1919 when it had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was with the same quality as the American steel used for your Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational damage to the company.
The factory had been set up to create the "Berliet Type VB" on the rate of 100 cars per day which would have already been an ambitious target within any circumstances. The rapid drop-off successful for what at this point was the manufacturer's merely passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell to the hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the banks.
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