Berliet had been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War triggered a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new legal structure was deemed appropriate. The company became your Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess capability, as the army was not buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single form of truck and a single form of car, which represented a departure from his pre-war market strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the media so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was not just one to miss a trick: rather than devote period and engineering talent to making a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet copy was well received in March 1919 when it had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used from the car's construction was from the same quality as the United states steel used for the actual Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.
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The factory were being set up to generate the "Berliet Type VB" at the rate of 100 cars per day which would have recently been an ambitious target below any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's merely passenger car model that followed the standard issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded available as one year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors and the firm therefore fell in the hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the banking companies.
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