Berliet has been a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant daily. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legal structure was deemed appropriate. The company became the actual Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was will no longer buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single sort of truck and a single form of car, which represented a starting from his pre-war current market strategy. The single truck which Berliet focused was this 5 ton CBA that had served the media so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was not merely one to miss a trick: rather than devote time and engineering talent to possessing a new car for the modern decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet backup was well received in March 1919 when it had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was with the same quality as the Us steel used for the actual Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to generate the "Berliet Type VB" at the rate of 100 cars every day which would have also been an ambitious target below any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's just passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to settle all the company's creditors plus the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the banking institutions.
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