Berliet seemed to be a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new main factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the beginning of the war, and a new legal structure was deemed correct. The company became the actual Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was not buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single style of truck and a single type of car, which represented a travel from his pre-war market strategy. The single truck which Berliet focused was your 5 ton CBA that had served the media so well during the war.
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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern visual appeal. Marius Berliet was probably none to miss a strategy: rather than devote period and engineering talent to making a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received in March 1919 when that had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was of the same quality as the Us steel used for the particular Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational injury to the company.
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The factory had been set up to produce the "Berliet Type VB" on the rate of 100 cars daily which would have been recently an ambitious target underneath any circumstances. The rapid drop-off successful for what during this period was the manufacturer's just passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded a single year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors and also the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control on the business from the financial institutions.
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