Berliet was a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed proper. The company became the Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was no longer buying all the vans the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single type of truck and a single kind of car, which represented a departure from his pre-war industry strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the united states so well during the particular war.
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The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a tip: rather than devote period and engineering talent to having a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet content was well received in March 1919 when the item had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside car's construction was with the same quality as the United states steel used for the actual Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational destruction of the company.
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The factory was set up to generate the "Berliet Type VB" with the rate of 100 cars daily which would have already been an ambitious target under any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors and also the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the banking companies.
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