Berliet had been a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became your Société anonyme des Cars Marius Berliet.Following war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was no more buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single sort of truck and a single sort of car, which represented a leaving from his pre-war current market strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the media so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was not one to miss a strategy: rather than devote time and engineering talent to making a new car for the brand new decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet copy was well received with March 1919 when that had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was of the same quality as the North american steel used for the Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
autos photos: VOITURES DE FRANCE BERLIET 1895 1978
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The factory ended up set up to make the "Berliet Type VB" at the rate of 100 cars every day which would have been an ambitious target beneath any circumstances. The rapid drop-off popular for what during this period was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors as well as the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless capable of retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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