Berliet had been a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the start of the war, and a new appropriate structure was deemed ideal. The company became your Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was not buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single form of truck and a single kind of car, which represented a leaving from his pre-war marketplace strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the united states so well during your war.
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The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a technique: rather than devote time and engineering talent to possessing a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received with March 1919 when this had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was in the same quality as the United states steel used for the Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to generate the "Berliet Type VB" for the rate of 100 cars every day which would have recently been an ambitious target under any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's solely passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors as well as the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring decade, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the banks.
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