Berliet was a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment throughout production plant and manufacturer space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the start of the war, and a new appropriate structure was deemed suitable. The company became this Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented portion of its production back to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was not buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single style of truck and a single sort of car, which represented a departure from his pre-war industry strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the world so well during your war.
Berliet buses in Nice, 1965
The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was not one to miss a tip: rather than devote occasion and engineering talent to making a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet content was well received inside March 1919 when the idea had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was in the same quality as the American steel used for your Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory had been set up to make the "Berliet Type VB" with the rate of 100 cars each day which would have recently been an ambitious target under any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's solely passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors along with the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the financial institutions.
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