Berliet seemed to be a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War triggered a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the beginning of the war, and a new legal structure was deemed proper. The company became the particular Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was not buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single sort of truck and a single form of car, which represented a departure from his pre-war market strategy. The single truck on which Berliet focused was your 5 ton CBA that had served the media so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not one to miss a technique: rather than devote occasion and engineering talent to developing a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received in March 1919 when that had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was from the same quality as the American steel used for the particular Dodge, and this resulted in series problems with the early customers of your "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to generate the "Berliet Type VB" on the rate of 100 cars every day which would have already been an ambitious target below any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's just passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors as well as the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the banks.
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