Berliet was a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars ended up followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the beginning of the war, and a new legal structure was deemed ideal. The company became the particular Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was no more buying all the pickups the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single type of truck and a single form of car, which represented a leaving from his pre-war marketplace strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the media so well during your war.
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The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not merely one to miss a technique: rather than devote occasion and engineering talent to making a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received with March 1919 when the idea had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside car's construction was of the same quality as the American steel used for your Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational destruction of the company.
Berliet Cruisair Camions Passion 2
Berliet truck. Flickr Photo Sharing!
The factory were being set up to produce the "Berliet Type VB" for the rate of 100 cars per day which would have been an ambitious target within any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's merely passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors as well as the firm therefore fell in to the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control on the business from the financial institutions.
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