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Berliet ended up being a French manufacturer associated with automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.

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Prior to World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the start of the war, and a new appropriate structure was deemed appropriate. The company became the particular Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was no more buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single style of truck and a single type of car, which represented a starting from his pre-war industry strategy. The single truck which Berliet focused was the 5 ton CBA that had served the media so well during this war.

The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was not merely one to miss a strategy: rather than devote occasion and engineering talent to making a new car for the new decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet copy was well received in March 1919 when it had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used within the car's construction was in the same quality as the Us steel used for the actual Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational harm to the company.

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The factory ended up set up to develop the "Berliet Type VB" in the rate of 100 cars every day which would have been an ambitious target underneath any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors and also the firm therefore fell to the hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the banks.

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