Berliet had been a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem right into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War led to a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the start of the war, and a new legitimate structure was deemed suitable. The company became the actual Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was not buying all the pickups the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single form of truck and a single kind of car, which represented a starting from his pre-war current market strategy. The single truck which Berliet focused was the particular 5 ton CBA that had served the country so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not one to miss a strategy: rather than devote period and engineering talent to possessing a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received with March 1919 when that had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was of the same quality as the American steel used for the Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to make the "Berliet Type VB" with the rate of 100 cars every day which would have also been an ambitious target under any circumstances. The rapid drop-off successful for what during this period was the manufacturer's simply passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded available as one year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors and the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control in the business from the financial institutions.
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