Berliet has been a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Just before World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the start of the war, and a new authorized structure was deemed suitable. The company became this Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was no more buying all the trucks the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single form of truck and a single form of car, which represented a leaving from his pre-war marketplace strategy. The single truck where Berliet focused was the actual 5 ton CBA that had served the world so well during the particular war.
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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was not just one to miss a trick: rather than devote moment and engineering talent to possessing a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet content was well received throughout March 1919 when the item had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was from the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational problems for the company.
The factory ended up set up to produce the "Berliet Type VB" on the rate of 100 cars daily which would have been an ambitious target under any circumstances. The rapid drop-off successful for what during this period was the manufacturer's only passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to settle all the company's creditors as well as the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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